The quest began in 2009 with the best of intentions: Provide home and small business owners with a free, easy-to-use online application to track and manage their energy use. Making money on the application was not a priority. Instead, it was largely a philanthropic pursuit intended to reduce greenhouse gas emissions and save its users some money. It was a noble quest. But alas, what had begun with great fanfare in 2009 was over less than two years later.