Barry Kroeker

Barry Kroeker
Barry is Senior Marketing Manager for EnergyCAP, Inc., where he manages company advertising, campaign and content development, PPC , SEO, social media, and client case studies.

Recent Posts

Highlights from Last Week's AccuWeather Webinar

accuweatherScreen.pngIt was spring break for Penn State students here in State College, PA, last week, but our team was hard at work producing a new webinar, How AccuWeather Data Provides Value to Energy Managers.

Our CEO, Steve Heinz, teamed up with AccuWeather’s Director of Business Development Lou Seidel, to discuss how you can get the most up-to-date and accurate weather data, and turn that information into savings for the energy management program at your organization.

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Topics: Energy Management

March 16, 2016

Check out EnergyCAP’s Top Ten Blogs

goldenMoment.jpgWe haven’t run our “10 Top EnergyCAP Blogs” feature for quite a while, so we are presenting it now. These are the most-read blogs published in the last 14 months. Take a look through the list and click on the link(s) to view any that might offer value to you!

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Topics: Energy and Culture

March 9, 2016

How AccuWeather Data Provides Value to Energy Managers

winterStorm-1.pngToday’s blog is a promotion for an upcoming live event webinar featuring EnergyCAP’s CEO Steve Heinz and Lou Seidel, Director of Business Development for AccuWeather.

The webinar, sponsored by Energy Manager Today, is titled How AccuWeather Data Provides Value to Energy Managers, and will be held at 2:00 PM ET on Wednesday, March 9 (just one week from now).

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Topics: Energy Management

March 2, 2016

Tucson Two-Step [New Case Study from EnergyCAP]

Rincon_Aerial.jpgIn today’s blog we share highlights from a new case study by EnergyCAP.

Municipal and regional government readers will take particular interest in this implementation-focused story about a major city that jump-started its energy program with utility bill management software.

As the title of this blog (and the case study) suggests, Tucson, Arizona's software implementation was not without challenges. In some ways, it really was a dance, going two steps forward and one step back as stakeholders grappled with legacy processes, organizational issues, information silos, and even personnel changes.

But in the end, the opportunities outweighed the issues as the City's new energy manager successfully negotiated multiple management challenges, discovering immediate and long-term payoffs.

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Topics: Client Savings

February 26, 2016

8 Things You Can Do With Energy Management Software

TthingsYouCanDo_Infographic.pngoday we introduce a new energy management infographic available from EnergyCAP. And whether you are a customer or a first-time visitor, this resource may remind you why you would want to acquire or maintain a software tool for your energy program.

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Topics: Software Features- Energy Management

February 17, 2016

Good News! A/P and GL Export is Coming in ECO

 bill-export1c.pngGood News! A/P and GL Export are coming to EnergyCAP Online, and soon—maybe even this month. 

Our developers are confident that EnergyCAP Online (ECO) 3.4.2 (with a tentative release date in late February for select clients) will include a functioning A/P and GL Export that will duplicate functionality that had previously been available only in the installed version of EnergyCAP Enterprise, including all filter options currently available in EnergyCAP Enterprise. Not only that, but there are some valuable enhancements.

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Topics: Software Features

February 10, 2016

Primary Election 2016: What’s an Energy Voter to Do?


The caucuses are closed in Iowa, and the political pundits are already busy prognosticating about what happened there and what will happen in the New Hampshire primary election next Tuesday.

If you don’t vote in either place, you know that election fever is soon coming to your state or commonwealth, county, municipality, and precinct. It’s a presidential election year, and if you are registered to vote, you’ll have the opportunity to determine who represents you in the fall elections. So who do you choose, and how do you choose? What’s an energy voter to do?

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Topics: Energy and Culture

February 3, 2016

Excel Cheats for EnergyCAP Setup (Import) and Update Sheets

Today’s blog is specifically for EnergyCAP clients who are either in the implementation process or who are looking for better ways to make large-scale organizational changes to their EnergyCAP database.



We want to show you how to do things better—to “cheat” what could be a lengthy or tedious setup process by using Excel to import setup data or organization updates more quickly. And a big thank-you to EnergyCAP Senior Project Manager SJ Bergman for explaining these cheats to me!

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Topics: Software Features

January 20, 2016

News “Flash” – Catalyst 2016 is all about Progress

typewriterComputer.pngIf he was still alive, Steve Jobs would probably have grinned at last year’s news that YouTube moved from Flash to HTML5 as its primary technology for delivering videos.

Click here for a great article about YouTube’s four-year transition. And here’s the 2010 Steve Jobs letter that some say sealed the fate of Flash as a primary web development platform.

But what does this have to do with energy management?

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Topics: Company News

January 11, 2016

Bill CAPture Service Addresses Major Customer Pain Point

noMoreBills.pngDoes utility bill data entry burden you?

It’s been more than a year now since we began promoting our Bill CAPture service here at EnergyCAP to provide efficient and relatively inexpensive ways for our customers to process their utility billing data.

The support and interest we received up front from many long-time users of our energy management software gave us assurance that we were on the right track, and a long-term state government contract will be helping us to build out this robust program even more.

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Topics: Company News

January 6, 2016

Nuggets of Weather Wisdom to Close Out the Old Year

goldnuggets.jpgIn hopes of brightening your bleak mid-winter, we offer a few nuggets of weather wisdom from our latest Energy Leader webinar. Here are Steve Heinz's written responses to chat questions submitted by attendees during the session, which has been recorded and is available online:

Why not throw another Yule log on the fire and settle back in your chair for an interesting read about energy and weather?

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Topics: Energy Management

December 23, 2015

Nailing Your Utility Budget

frozen-meter.jpgWhy rely on “guesstimates” when you can nail your annual utility budget with the right budget process?

It’s all about accounting for variables, and weather is the biggest variable out there. But do you have a coherent and logical approach for correlating weather with your facility energy use?

There’s a science to it. And like most sciences, it can be taught and learned. In this recorded webinar, EnergyCAP CEO Steve Heinz will be the teacher, and he will introduce a few guiding principles for utility budgeting.

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Topics: Energy Management

December 16, 2015

An Up Close and Personal Budget Blog

coupleFinances.pngThree years ago, Sales and Marketing (me) had a bit of a falling out with Accounts Payable (my wife). To be honest, it was a bit more than a falling out. It was a communication problem that was adversely affecting our marriage.

No matter how I tried to “bring home the bacon,” we always were spending every dime and more, and our credit card debt was growing ominously. I was resentful and she was defensive. And if momma ain’t happy, ain’t nobody happy, as the saying goes. We weren’t miserable, but we had recently made a commitment to really grow in our marriage relationship, and the money issues were getting in the way.

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Topics: Uncategorized

December 9, 2015

The Icing on the Cake

dogCake.jpegIt’s usually nice to get those letters that start off with “I’m pleased to inform you …” It’s sort of the opposite of the “Dear John” letter.

Sure, sometimes someone is just trying to sell you something, but often the news is genuinely good, and that was the case last month when we received our notification from Energy Manager Today that EnergyCAP, Inc. had won a Product of the Year award for our EnergyCAP energy management software. This wasn't the first national award we claimed this year, but the third. So in some ways, it was icing on the cake—a great way to cap a calendar year of progress and innovation.

This most recent award has delighted me for three reasons:

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Topics: Company News

December 2, 2015

The Nitty Gritty of Obtaining Your ENERGY STAR Building Certification

In today’s blog, we are going to run through the entire process of obtaining an ENERGY STAR building certification for your commercial building.

Studies have shown that ENERGY STAR certified buildings:

  • Have lower operating costs
  • Are more marketable
  • Contribute fewer greenhouse gas emissions to the environment
  • Command higher rental rates
  • Have increased asset value

So there is real value in investing time and effort in the certification process. Here’s how you do it.

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Topics: Software Features

November 18, 2015

Treasure Hunting at Loudoun County Public Schools

Loudoun County Public Schools (LCPS) is a pretty special place from an energy management perspective. The district earned “ENERGY STAR Partner of the Year” in 2010 and 2011, and the Partner of the Year–Sustained Excellence Award for the last four years. Over the last 21 years, LCPS has saved over $64 million in expected utility costs—equivalent to hiring over 1,300 first year teachers or educating over 5,200 pupils for a year. In addition, 62 LCPS schools have earned the ENERGY STAR rating (representing over 70 percent of LCPS schools and 6.5 million square feet).

In today’s blog, I’d like to highlight the energy savings potential revealed and, at least in part, unleashed by their energy management software. It’s a little like treasure hunting—once you start digging, you’ll be amazed at what you find.

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Topics: Client Savings

November 10, 2015

Help Creating Your Annual Utilities Budget

Today’s blog features Q&A from our recent Energy Leader Webinar on “How to Create an Annual Utilities Budget.

We start off with general questions relating to budgeting approaches, variables and philosophy, and then move on to EnergyCAP application-specific questions. The final questions are in regard to the new Budgets Worksheet module in EnergyCAP, which produces an Excel spreadsheet enabling users to model and adjust their utilities budget for each commodity and building. 

And now, here’s the Q&A:

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Topics: Software Features

November 3, 2015

EnergyCAP Release 3.4.0 Offers ENERGY STAR Improvements

estarLogoEnergyCAP 3.4.0 is now available for EnergyCAP-hosted clients! The first user to log in this week will see the update notice in the Login Manager and should click on the prompts to complete the upgrade. 

This upgrade includes exciting improvements to the ENERGY STAR interface, as well as support for the optional custom report designer Plug-In for Excel®. Read on to find out more about the new features.

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Topics: Software Features

October 27, 2015

How Utility Bill Data Can Save You Money—Part 4

In recent blogs, we’ve been looking at ways your utility bill data can save you money.elephant

Today we will focus on the unique opportunities available to large organizations—opportunities that actually grow in size/potential with the size of the organization.

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Topics: Client Savings

October 20, 2015

How Utility Bill Data Can Save You Money—Part 3

In recent blogs, we’ve been looking at ways your utility bill data can save you money.


Today we’ll see how the State of Maryland responded to a legislative energy mandate that had a very specific savings goal of 15 percent. How did they pursue that vision? We'll discover that data transparency and availability can translate into savings.

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Topics: Client Savings

October 15, 2015

How Utility Bill Data Can Save You Money—Part 2

We're continuing our blog series on how utility bill data can save you money. Today we'll look at the City of San Bernardino, CA, and UniFirst Corporation.

Seize Your Opportunities

sanBernardino_campusDisorganized energy data causes you to miss opportunities.

In 2012, at the height of the recent recession, many government, city/county governments had cash flow issues. There were four California cities that declared bankruptcy, and one of them was the city of San Bernardino—population roughly 210,000. The city was looking for a way to save money and obtain additional revenue.

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Topics: Client Savings

October 8, 2015

How Utility Bill Data Can Save You Money—Part 1

utilityBillsThere’s been a lot of buzz in the energy industry in recent years over the power of demand management for generating big savings, and this has led to an understandable focus on installing smart metering, automating building controls, and obtaining 15-minute interval data.

But what do you do for savings if the real-time metering or control infrastructure is not in place? The answer is simple. You work with the energy data you already have—your monthly utility bills. And how do you turn that data into savings?

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Topics: Client Savings

October 2, 2015

[Infographic] Unifirst Corporation—Doing Your Laundry

We love blogging about our successful clients!

As one of the largest uniform services provider in the U.S., UniFirst Corporation has a unique energy profile based on its laundering operations.

These activities require custom report metrics. But with facilities widely scattered all over the U.S. and other countries, UniFirst had difficulties with utility bill management and data collection. EnergyCAP provided a scalable tracking and reporting solution. This infographic helps tell their story...

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Topics: Client Savings

September 22, 2015

Reassurance is Futile … (Don't seek it)


Is the success of your work day based on approval? If so, author and speaker Seth Godin might nudge you in a different direction.

Godin, whose books on how ideas spread and how to be a change agent have become international bestsellers, challenged a standing-room-only crowd of 14,000 in Boston last week to give up the search for permission and approval from the powers that be, and to take personal responsibility for organizational success.

I was in Boston to attend the conference where he spoke, and would like to share workplace lessons from his talk in today's blog.

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Topics: The Workplace

September 18, 2015

Dirty Laundry Offers Energy Management Challenge

unifirst_MapUniFirst Corporation has a unique energy profile based on its laundering operations. But with facilities widely scattered all over the U.S. and other countries, UniFirst had difficulties with utility bill management and data collection—until they started using EnergyCAP.

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Topics: Client Savings

September 8, 2015

How ENERGY STAR Calculates Your Building Rating

measureBuilding500In a previous blog, we discussed the value of the national CBECS survey in assessing the energy efficiency of buildings in your property portfolio.

Today, we are going to look at the process by which the U.S. Environmental Protection Agency (EPA) uses the Commercial Building Energy Consumption Survey (CBECS) and other data and processes to develop its national ENERGY STAR building rating. And if you’re not yet tracking your building energy use with ENERGY STAR, here are five good reasons to get started!

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Topics: Energy Management

August 25, 2015

Utility Bills Plus Interval Data—A Marriage Made in Heaven

Utility bills vs. interval data. Two very different types of information. The forest vs. the trees. The whole pie vs. a 'byte'. These two sources represent distinct value streams for the modern enterprise.


The smart energy manager can realize and leverage the value of each, and added value accrues when you bring them together—a kind of energy management marriage made in heaven. That's the premise for the first of another round of monthly Energy Leader Webinars sponsored by EnergyCAP.

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Topics: Energy Management

August 20, 2015

EnergyCAP Unmasked: Finance Department

Small but mighty, the EnergyCAP finance department wields the power of the purse with precision and purpose. Today’s blog introduces our two-member Finance team. 


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Topics: Company News

August 11, 2015

New Features in EnergyCAP Release 3.3.1

Today's blog introduces three new software features that are part of the 3.3.1 Release of EnergyCAP. This version just became available to EnergyCAP-hosted clients last night, and will be rolled out to all our clients in the coming weeks. We hope you find these features useful, and we look forward to your comments and suggestions for future innovations.

Read More August 6, 2015

EnergyCAP’s New Resource Library: An Overview

Many of our blog readers know that we launched our new website this month. As blog co-author Chris Heinz pointed out recently, the new site provides much better access to a wide variety of content resources. In today’s blog, we will briefly review the seven major content areas of our new online resource library.

Nearly all of our primary content resources can be accessed from the Resources page of our website:  We have divided up the resource library into seven major areas:

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Topics: Energy Management

July 30, 2015

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