An email marketing company called Aweber studied millions of email subject lines and discovered the most successful subject line ever. This email subject line delivered stellar results—an average email open rate of 90%!

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That means 9 out of 10 people who received an email with that subject line opened it. Those of us in the email marketing industry know an open rate of 90% is almost unheard of, since average email open rates are more like 23%.

So what is the most successful email subject line ever?

It’s “You Are Not Alone.”

Evidently the drive to be known by others, to go through things together, and to belong, is a very powerful motivator—more powerful than any other motivator to get people to open your email.

What does this have to do with you? As an energy manager, you may often feel alone. Maybe you use technology that seems foreign to you, are the sole defender of your cause, or feel overwhelmed with projects and deadlines. We're here to help.

Our annual software training conference is coming up April 28-30. One of the top reasons people attend the Catalyst conference is to network with our staff and other users. They want to know they’re not alone. And they're not.

Here’s a list of the organizations that have already registered for the Catalyst conference:

Arapahoe County, CO

Park Hill School District

Aurora Public Schools

Plattsburgh State University

Cenergistic

Priority Power Management

City of Baltimore

Regional School District 14

City of Calgary

RockTenn

City of Oklahoma City

Ryder System, Inc.

City of Philadelphia

Sam Houston State University

Clovis Unified School District

Shaner Corp.

Colorado Energy Office

Sheetz, Inc.

Colorado School of Mines

Southeastern Freight Lines

EnergyCAP Canada Inc.

Sparta Area School District

Equity Residential

State University of New York

FacilityDude

Stony Brook University

Hofstra University

SUNY New Paltz

Independent Energy Consultants

Syracuse University

Johnston Schools

Texas A&M University

LeFrak Organization

Texas State University

Lobo Energy, Incorporated

The Eric Ryan Corporation

Lucid

University of California - Santa Cruz

MSD Wayne Twp

University of Alabama

Northern Arizona University

University of Central Florida

National Security Technologies

Upstate Medical University

Oklahoma State University

UT MD Anderson Cancer Center

Oneonta City Schools

 


We'd love to come alongside of you and introduce you to others who are trying to solve the same problems you are.

Register for Catalyst

About The Author
Chris is Vice President of Human Resources for EnergyCAP, Inc., which helps organizations get value from their utility bills through energy management software. He's an Associate Certified Coach by the International Coach Federation, a Gallup Certified Strengths Coach, and a Certified Professional Life Coach. He also started www.Munyay.com to help people love their life and love their work.
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