Chris Heinz Mar 18, 2014 4:27:00 PM
Are You Missing the Fun?
I was missing the fun. Each month, our company leads an educational webinar targeting various energy topics. More than 1,000 people have attended our webinars. And since we record them, they’ve been viewed thousands more times. So I wanted to get in on the action. I wanted to lead a webinar. But I had a dilemma—our audience is mostly energy managers. I’m not an energy manager, I’ve never done a chargeback, I’m not an M&V nerd. I’m a marketer. What value could I offer our audience? Then I realized an unlikely congruence between a marketer and an energy manager—the need to promote. You see, achieving energy savings is one thing, but unless you promote the savings, you’re missing a big piece. And you're missing some of the fun. Promotion is a natural part of both of our jobs. There are many good reasons to promote your success, for example:
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